KUMHO ENJOYS VALUABLE EXPOSURE ON BBC F1 SHOW

TV coverage of Kumho shod rally car!

Qualifying for the Korean Grand Prix was a fraught affair and, with the championship balanced on a knife edge, its TV coverage will have been watched by countless millions around the world. This was good news for Kumho, who enjoyed 4mins and 35secs of exposure during the BBC’s broadcast. Not in relation to F1, but through footage of the recent rally success of the show’s ebullient anchorman, Jake Humphrey, and long-standing Kumho-sponsored rally driver and Sky TV pundit, Tony Jardine.

The event, the Cambrian Rally, was Humphrey’s first ever rally and he took to the sport sufficiently quickly to guide the Ford-Fiesta-mounted pair to an impressive second in class. Running on Kumho rally tyres, their Fiesta was suitably adorned with Kumho stickers, while Kumho logos were clearly visible on the crew’s overalls. The team’s exploit’s also received a good airing in The Sun newspaper, which was another of their sponsors.

A public relations consultant by profession, Jardine not only achieves ongoing rally success for the Kumho brand, but ensures regular media interest by selecting high-profile co-drivers, of which Humphrey was the latest in a long line. Next up to the plate is the Daily Mirror’s F1 correspondent Byron Young, who will accompany Jardine on January’s Monte Carlo Rally. As ever, Jardine will be relying on Kumho tyres to see him to the finish and, hopefully, another good result.

Said Kumho’s European Motorsport Manager, Steve Thompson, “None of our drivers works harder than Tony Jardine to both achieve results and optimise the opportunities for publicity. It was great to have Jake Humphrey exposed to our product and hope he’ll be a fan of the brand from here on.”

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