VAUXHALL MOTORS APPOINTS ID PR & MARKETING FOR VX RACING BTCC PROGRAMME

ID PR & Marketing is a specialist motorsport and automotive consultancy handling numerous clients in and outside of these industries. The company has been working with the General Motors Media Events department for the last three years and adds VX Racing PR support to its portfolio from this month.

Vauxhall, through its VX Racing programme, has been competing in the British Touring Car Championship for over 20 years. Achieving unparalleled success, including six championship titles in the last eight years, Vauxhall is the most successful manufacturer in the modern era of the series.

Simon Hucknall, PR Manager, Vauxhall and VX Motorsports, said of awarding the BTCC PR contract to ID PR & Marketing, “We regularly review our agency roster and at the end of last year took the opportunity to invite a number of companies to put forward proposals. ID PR met the brief, offered a creative, yet cost-effective, approach to the programme and has the experience of working within this specialised area. We look forward to working with ID PR and putting all the plans into operation as VXR strives for continued success in 2009.”

Alison Hill, Director, ID PR & Marketing adds, “We’re delighted to have won such a prestigious contract and are very much looking forward to working with Simon and VX Racing. VX Racing offers plenty of scope for publicity and we’re keen to start work with an exciting promotional programme which will showcase the team and the VXR range of cars.”

ID PR & Marketing is based in the heart of the British motor racing industry, at the Silverstone Innovation Centre, Silverstone circuit. Established in 2005, the client list includes General Motors (media launch events), David Price Racing, A1 Team Malaysia and A1 Team Lebanon, F1 in Schools, 2MB Sports Management and Delta Motorsport.